Wooden toy manufacturing, in verifiable numbers
Factory facts, an owner who can speak to the production floor, editorial photography and an open 47-SKU container-loading dataset. Built for journalists, trade editors and podcast producers who need evidence, not a sales deck.
Quick, checkable facts
Use these figures when you need a factual company description. They match the public about page and the Organization structured data on the homepage.
| Registered entity | Yunhe County Children's Time Toy Factory |
|---|---|
| Operating brand | BETTERMU / YUNHE KID TIMES TOYS & GAMES FACTORY |
| Established | 12 February 2007 |
| Location | 161 Zhongshan West Road, Yunhe County, Lishui, Zhejiang 324500, China |
| Plant and team | 6,000 m² factory; team of 80 |
| Core work | Wooden toy manufacturing, OEM/ODM, private label and wholesale programmes |
| Markets | Europe, North America and Oceania |
| Compliance scope | Products made to EN71 and ASTM F963 requirements; CPSIA/CPC documentation; item-specific test reports and in-house QC |
We do not claim FSC, BSCI, SEDEX or ISO certification. Please use the compliance wording above; certification claims must be tied to a current document for the exact item and site.
Factory exterior, Yunhe County. High-resolution editorial photography is included in the press pack.
One-line description
Yunhe Kid Times Toys & Games Factory is a wooden toy manufacturer and exporter in Yunhe, Zhejiang, established in 2007, producing OEM, private-label and wholesale ranges for Europe, North America and Oceania.
Original data editors can cite
The factory published carton size, CBM, pieces per carton, net/gross weight and units per 20 ft GP / 40 ft HQ container for 47 wooden toy SKUs. It is open under CC BY 4.0 and has a DOI, so editors can cite a stable source rather than a supplier claim.
Suggested citation: Yunhe Kid Times Toys & Games Factory. (2026). Wooden toy carton sizes and container loading: 47 SKUs (Version 1.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.23886441
Method note: loose loading, one SKU, a full container and no pallets. The 22,000 kg figure is a planning ceiling used for this analysis, not a universal carrier, route or receiver limit.
Open the data page · Zenodo record · Download the CSV · Download the data brief
About the expert
Steven Liu (Liu Chunhua) is the owner of Yunhe Kid Times Toys & Games Factory and has worked in the business since it was established in 2007. He can discuss what happens between a buyer's brief and a loaded container: material selection, sampling, safety documentation, carton specification and production planning.
His recent factory-side contribution to Toy World (November 2026, page 74) examined what EU safety enforcement looks like from the production floor.
Wooden toy manufacturingOEM / private labelContainer loadingEN71 / ASTM F963 / CPSIAFactory QC
Interviews are available by email, WhatsApp or arranged video call. For legal or market-access advice, please use a qualified compliance professional; Steven speaks from factory operations.
Press pack and image downloads
Everything below is cleared for editorial use when covering this company. Please credit “Yunhe Kid Times Toys & Games Factory / BETTERMU” and do not alter the logo or imply endorsement.
Full press pack
Three-page fact sheet, company facts, data citation, high-resolution headshot, logo and two factory photographs.
Download ZIP →Fact sheet PDF
Company facts, original data, story angles, media contact and citation details in a print-ready A4 document.
Download PDF →Images and logo
BETTERMU logo and factory photography for editorial use.
Factory workshop JPG →
Logo PNG →
Steven Liu high-res JPG →
Story angles
The container that weighs out before it fills up
A quarter of the measured wooden toy SKUs reach a 22,000 kg planning ceiling before the volume-based 40 ft HQ count. This is a concrete way to explain why freight planning cannot rely on CBM alone.
What a factory receives with an OEM brief
From drawing or reference sample to material choice, safety review, quotation, pre-production sample and the carton specification that determines freight.
Safety evidence is item-by-item
How EN71, ASTM F963, CPSIA/CPC and test-report evidence are assembled for the exact product being imported, rather than implied by a logo on a website.
Selected coverage
- Toy World, November 2026, page 74: Steven Liu, “What EU safety enforcement looks like from the factory side.” Read the issue.
- Qwoted, 2 November 2026: “One in four wooden toy SKUs weighs out before a 40ft container fills.” Read the press release.
- Zenodo open dataset, DOI 10.5281/zenodo.23886441.
- Company and factory facts: about the factory and factory page.
Listing here records a citation or contribution. It does not imply that the publication endorses the company or its products.
Media contact
Steven Liu (Liu Chunhua), owner
Email: info@china-wooden-toys.com
WhatsApp: +86 182 6893 5785
Factory: 161 Zhongshan West Road, Yunhe County, Lishui, Zhejiang 324500, China
For product quotations, use the sales contact page. For OEM programme details, see OEM wooden toys. For the underlying container data, see the 47-SKU table and calculator.
This page is maintained directly by the factory. Corrections and data questions can be sent to the media email above.