What each programme is for
OEM wooden toy programme: drawing to carton
For a product that does not exist yet or has to be changed for your market. We work from your drawing, your sample or a reference product, and take it through structure, sample, tooling, testing and packing. The pre-production sample is the approval point: nothing goes into production until the sample, the artwork and the test requirement are signed off together.
Private label wooden toy programme
For an existing product sold under your brand. The toy stays as it is; the retail packaging, barcode, age marking, importer labelling and instruction sheet are produced in your company's name. This is the fastest route to a branded range, because the development work is in artwork and packaging rather than in the product.
Wholesale programme: in-stock wooden toys
For buyers who need units quickly and can work with the items as they are. In-stock items start at 50 pieces per item, samples of in-stock items are normally dispatched within 48 hours, and the item can ship as it stands or be repacked for your channel.
Which programme fits
| Your situation | Programme | What decides the lead time |
|---|---|---|
| Testing a market before committing to tooling | Wholesale | Sample dispatch and stock availability |
| Launching your own branded range on proven products | Private label | Artwork approval and packaging production |
| A product that does not exist in our range yet | OEM | Drawing, sampling and pre-production approval |
| A retail chain with its own testing protocol | OEM or private label | Laboratory booking and packaging sign-off |
The stages every programme shares
- Enquiry and quotation. Send the item, the quantity per item and the destination country. We quote per item with the specification sheet and the test report that belong to it.
- Sampling. In-stock samples are normally dispatched within 48 hours; custom and OEM sampling takes about 10 days. Samples are charged per item, and the fee is deducted from the bulk order once that item reaches 1,000 pieces.
- Approval. Sample, artwork, age marking and the test requirement are approved together, in writing, before production.
- Production. Normally about 30 days after order confirmation, subject to the item, the quantity and the season.
- Testing and documentation. EN71 reports for the EU or ASTM F963 reports for the United States, with the declaration of conformity issued for the items in the order.
- Packing and shipping. Carton data, container loading and the documents your broker needs, with the shipment checked against the approved sample.
What comes with each programme
Wholesale orders ship with the specification sheet for each item and the current test report. Private label orders add the packaging specification, the artwork proof, the barcode and the importer labelling in your company's name. OEM orders add the drawing, the pre-production sample record and any tooling or print set-up documentation. The full document list is on the catalogues and documentation page, and the standards behind the reports are explained on the toy safety standards page.
Starting a programme
Send us the item codes or a photograph, the quantity per item, the target market and, if the range is going out under your brand, the packaging requirement. If the product is new, send the drawing or the reference sample and tell us the age grading you are aiming for — it changes the test list and it is worth settling before sampling. OEM and private label development is described in more detail on the OEM page and the private label page, and general questions about MOQs, sampling and lead times are collected on the FAQ page.
Who each programme is built for
The programmes above are the same work seen from the factory side. From the buyer side the requirements differ by channel: toy brands need OEM and ODM development and exclusivity, retail chains need repeat-order consistency and a compliance file, Amazon and marketplace sellers need FNSKU labelling and a certificate for the listing, crowdfunding campaigns need working samples before launch, schools and nurseries buy in bulk and ask for spare parts, and promotional buyers need a logo and a delivery date. The overview is on manufacturing solutions by buyer type, and the commercial terms - MOQ, sampling, lead time - are in the sourcing FAQ and the MOQ guide.