OEM Wooden Toys
Custom wooden toys made on our own line: with OEM you bring the design and we engineer, sample and manufacture it in Yunhe, Zhejiang. With ODM we adapt an existing product to your brief, and with private label we put your brand on our catalogue.
Quick answer: OEM wooden toys are produced to the buyer's own design, logo and packaging. This factory engineers and samples the product in Yunhe, China, then manufactures it on its own line. Custom sampling takes about 10 days, and the MOQ is confirmed per item and level of customisation.
Last updated: 3 November 2026.
OEM wooden toys: your design, our production line
OEM means the product is yours and the manufacturing is ours. You bring the design, the specification or the reference sample; we engineer it for production, make pre-production samples, and manufacture the volume order to the approved sample.
Most of our OEM work comes from three situations: an importer who wants a product the catalogue does not cover, a brand that wants its own version of a proven item, and a retailer who needs a specific size, colour or piece count to hit a price point or a shelf plan.
What can be customised
- The product itself. New items, or a modified version of an existing item — size, piece count, construction, hardware.
- Material and finish. Wood species, thickness, natural or painted finish, colour matching to a Pantone reference.
- Branding on the product. Logo printing, laser engraving or printed parts.
- Packaging. Colour box, display box, hang tag, barcode and carton marks — the same scope as our private label service.
- Documentation. Instruction sheets, assembly guides and the labelling your market requires.
OEM, ODM and private label compared
Three services, three different amounts of work. Most buyers start with one and add the others as the range grows.
| OEM – your design | ODM – adapted design | Private label – our range, your brand | |
|---|---|---|---|
| Who designs the product | You design it; we engineer it for production. | We adapt an existing design to your brief. | Our catalogue design, unchanged. |
| What you send | A drawing, a 3D file, a sample or a written specification. | A reference product or idea, with your target price and market. | Your logo, barcode and packaging artwork. |
| What can change | Any part: size, piece count, construction, material, colour, branding. | Colour, material, branding and packaging within the existing construction. | Branding on the product and on the packaging. |
| MOQ | Quoted per product, depending on how much is customised. | Quoted per product and confirmed with your target volume. | 50 pieces per item for in-stock toys. |
| Sampling | About 10 days for a custom pre-production sample. | About 10 days for a custom pre-production sample. | Catalogue items usually dispatched within 48 hours. |
| Best for | Exclusive ranges you intend to defend. | Reaching the market without a full development project. | Testing a market or building a branded range quickly. |
For a side-by-side breakdown of design ownership, tooling and exclusivity, see OEM vs private label wooden toys.
How the OEM process runs
- Brief and feasibility. Send a drawing, a photo, a sample or a written specification with target quantity and market. We come back with a costed proposal, including which parts are straightforward and which are not.
- Quotation and MOQ. Price and minimum order quantity are confirmed together, because a heavily customised item and a colour change on a catalogue item sit at very different minimums. Tell us your target volume and we will confirm the workable minimum for that item.
- Pre-production sample. We make a sample of the actual product — material, colour, packaging — for your approval.
- Approval and production. Production starts against the approved sample. A typical cycle is around 30 days after order confirmation, subject to complexity, material and quantity.
- Final check and shipment. Goods are inspected against the approved sample, packed, and shipped with the documents your market needs.
If the custom design changes the part geometry, compare laser cutting vs CNC routing before the sample is quoted. For logos on finished parts, pad printing vs screen printing explains the artwork and approval points.
What to send in the OEM brief
The fastest route to a usable quote is a complete brief. Missing information is usually what turns a two-round sample into five rounds, so include as much of the following as you have:
| Brief item | What helps | Why it changes the quote |
|---|---|---|
| Product reference | A dimensioned PDF drawing, STEP or IGES file, a physical sample, or clear photos from several angles. | Determines tooling, machining, assembly and whether an existing construction can be reused. |
| Material and finish | Wood species or board, thickness, painted or natural finish, and a Pantone reference or physical colour sample. | Drives material cost, the paint process and which test scope applies. |
| Age grade and market | The age band and whether the product is for the EU or UK, US, Canada or Australia. | Changes small-part, warning and testing requirements before the design is fixed. |
| Branding | Vector logo (AI, EPS, PDF or SVG), placement and preferred method. | Printing or engraving affects the part, artwork approval and unit cost. |
| Packaging | Plain export carton or retail box; dieline, barcode, importer details and language versions where known. | Can change the MOQ and the production lead time. |
| Commercial target | First-order quantity, annual forecast, target FOB price, destination port and required delivery window. | Lets us tell you where the design can be value-engineered without guessing. |
If you do not have all of these yet, send what you have. A sketch with dimensions, the market and an expected quantity is enough for a first feasibility review; the remaining items can be fixed before the pre-production sample.
Design protection
Your drawings and your product designs are used to produce your order. We do not put a customer's design into our catalogue or offer it to another buyer. If your company requires a non-disclosure agreement before sharing drawings, send yours and we will review it.
What we need to start
A reference (drawing, photo, sample or existing product), the target quantity, the destination market, and the certification you need to demonstrate. For the development of a brand-new item, a sketch with dimensions and a photo of the look you are aiming for is usually enough for a first quotation.
For the shipping scope, see FOB vs EXW for wooden toys.
For carton sizes, CBM and units per 20 ft / 40 ft container across 47 SKUs, see the open container-loading table. The citable dataset is archived with DOI 10.5281/zenodo.23886441.
See also wooden toy manufacturer, our factory, wooden educational toys, and the FAQ. Ready to start? Send us your drawings.
Official references
Primary sources for the standards and market rules discussed on this page. These are outside sources, not certificates held by this factory.
Frequently asked questions
What do you need to quote a custom wooden toy?
A drawing, photo, existing sample or written specification, plus the target quantity, destination market and the certification you need to demonstrate.
Can you match a colour?
Yes. Send a Pantone reference or a physical colour sample and we will match it on the pre-production sample for your approval.
Do you make pre-production samples?
Yes. You approve a pre-production sample of the actual product, including packaging where relevant, before volume production starts.
How long does a custom sample take, and what does it cost?
Custom sampling takes about 10 days. Samples are charged per item, and the sample fee is deducted from the bulk order once the order for that item reaches 1,000 pieces.
Will my design be sold to other buyers?
No. Your drawings are used to produce your order and are not added to our catalogue or offered to another customer. We can work under an NDA if you require one.
Do you make custom wooden toys from a photo or a sketch?
Usually yes. A sketch with dimensions, a photo of the look you are aiming for, or an existing sample is enough for a first quotation; we come back with a costed proposal and tell you which parts are straightforward and which are not.
Can you print our logo on the toy itself?
Yes. Logo printing, laser engraving and printed parts are all available, together with packaging printed to your artwork.
What is the minimum order quantity for a custom wooden toy?
Quoted per product and confirmed with your target volume, because a colour change on a catalogue item and a heavily customised new item sit at very different minimums. In-stock items start at 50 pieces per item.
Can you develop a new product from a 3D file or a technical drawing?
Yes. Send the file or the drawing with the target quantity, the destination market and the certification you need to demonstrate, and we will confirm feasibility and quote the development.
Will you sign a non-disclosure agreement?
Yes. Send your NDA and we will review it before drawings are shared. Your designs are used to produce your order and are not added to our catalogue or offered to another buyer.
See the OEM wooden toy programme for how a sketch becomes a costed sample, a test plan and a packed carton, or start further back with how to source wooden toys from China.
If your retailer asks about timber sourcing, forest certification due diligence for wooden toys sets out what such a certificate does and does not prove, and which components it has to cover.
2026 wooden toy import compliance checklist
EU, UK, US, Canada and Australia in one 5-page PDF: the standard, the marking, who signs, 12 pre-order checks and 8 questions to send a factory.
Send us a drawing, photo or sample
A sketch with dimensions plus the target quantity and market is usually enough for us to come back with a costed proposal.
Request a quotation